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Marketing Skills: Public Relations (PR): Pitching for new business

Course Code: 93      Days: 1
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Course Overview

This course will help you breathe new life into your standard approach to new business pitches.

Audience

Anyone who wants to bring a fresh approach to new business pitches. Suitable for those in PR, marketing and advertising agencies.

Not for:

Seasoned veterans.

Course Outline

  • Winning a competitive advantage over the other agencies.
  • Interpreting the brief filling in gaps, how much research is required, pulling together your team.
  • Making your credentials more relevant and interesting to the potential client.
  • Creative stage put yourself in the shoes of the clients what do they want to see and hear?
  • Crazy ideas for pitches that have worked and those that have not.
  • A pitch planning process to ensure you cover all bases and get everything done on time.
  • Follow-up and self evalutation.


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