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Audience Anyone new to the internal communications department of an organisation, and those seeking to improve their internal communication skills. Not for: Experienced members of an internal communications team. Course Outline The purpose of internal communications and how it ties in with your organisation's plans. Includes: - The staff journal, intranets and other forms of communication.
- Finding stories and writing them for staff journals.
- Crisis communication and the internal audience.
- The PR role, and dealing with senior management.
- Internal audits; benchmarking and evaluation.
- Staff surveys and issues.
- The link with external communication.
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