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Marketing Skills: Public Relations (PR): Event management

Course Code: 165      Days: 1
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Scheduled Dates (sort by: location | date)
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Central London
City
City 22/06/08 £ 380
City 26/09/08 £ 380
Prices exclude VAT.
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Audience

Anyone who is new to running events.

Not for:

Seasoned event managers.

Course Outline

It covers everything you need to know about organising and running events including press launches, conferences, press trips and exhibitions.

Includes:

  • The importance of planning.
  • Why date and time can make the difference between success and failure.
  • Addressing the key media.
  • Making an event relevant to key media.
  • Maximising coverage.
  • Press kits that get used.
  • How to prevent press tips turning into press jaunts.


How to make a booking for the 165 course
 
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