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Marketing Skills: Public Relations (PR): Event management

Course Code: 165      Days: 1
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Course Overview

This course covers everything you need to know about organising and running events including press launches, conferences, press trips and exhibitions.

Audience

Anyone who is new to running events.

Not for:

Seasoned event managers.

Course Outline

  • The importance of planning.
  • Why date and time can make the difference between success and failure.
  • Addressing the key media.
  • Making an event relevant to key media.
  • Maximising coverage.
  • Press kits that get used.
  • How to prevent press tips turning into press jaunts.


How to make a booking for the 165 course
 
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