Marketing Skills: Public Relations (PR): Preparing for media interviews

Course Overview

This course will teach you how to deal with interviewers from the press and broadcast media.

Audience

Those whose job entails getting their message across professionally to the media.

Not for:

Those happy with their media persona.

Course Outline

• Body language and how to use it to best effect.
• Controlling nerves: how not to put your foot in it.
• Dealing with a crisis and damage limitation.
• How to be accessible to the media.
• Tips on maximising media coverage of special events.
• Speaking with authority.
• Setting the agenda in any interview.
• Getting the most from an impromptu situation.
• Using the internet effectively as a follow-up to an interview.

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