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Audience Those with little or no experience of writing, particularly secretaries, those just starting to take on editorial responsibilities and junior PR executives. Not for: Those already writing well as a standard part of their job. Course Outline The workshop is tailored to individual publications and delegates' jobs. Includes a practical writing sessions. It also covers: - How the reader affects the content and style of your writing
- Guidelines on writing clearly and succinctly
- Rewriting news releases
- Writing consistent copy
- Why lower case, upper case?
- Recognising cliches
- Jargon - help or hindrance?
- Writing captions, competition blurbs and special offers.
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