Writing Skills: Essential writing skills

Course Code: 2      Days: 2
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Course Overview

This workshop is tailored to individual publications and delegates' jobs and includes practical writing sessions.

Audience

Those with little or no experience of writing, particularly secretaries, those just starting to take on editorial responsibilities and junior PR executives.

Not for:

Those already writing well as a standard part of their job.

Course Outline

  • How the reader affects the content and style of your writing
  • Guidelines on writing clearly and succinctly
  • Rewriting news releases
  • Writing consistent copy
  • Why lower case, upper case?
  • Recognising cliches
  • Jargon - help or hindrance?
  • Writing captions, competition blurbs and special offers.


How to make a booking for the 2 course

 
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