Journalism Skills: Improving house journals and newsletters

Course Code: JO-IHJ      Days: 2
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Course Overview

This workshop looks at improving writing, editing and design of house journals and newsletters. Includes an individual session with the tutor.

Audience

Internal communications departments, press officers, PR executives, contract publishers and design companies.

Not for:

Those wanting a pure design workshop

Course Outline

  • Getting it right for the market
  • Extra sources for news and features
  • Enlivening technical information
  • Editing copy and handling stories from senior management
  • Headlines, captions and design
  • Communicate news and views effectively
  • Fresh ideas on content
  • Effective interviewing skills
  • Producing good newsletters without colour.


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