Writing Skills: Generating and writing leaders & editorials

Course Overview

As part of this workshop, delegates will write varying styles of editorials geared to their publications.

Audience

Editors, publishers and senior staff who regularly write a leader columns and editorials.

Not for:

Junior writers.

Course Outline

• Analysing your publication for suitable editorial issues
• The differences between editorials and features
• What to write especially when there's nothing obvious
• Writing critically
• Balance and content
• Leading a campaign
• The lighter touch
• Legal implications

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