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Audience Those new to the publisher's role or those being groomed as potential publishers. Not for Highly-experienced publishers. Course Outline A look at the publisher's role and its key components - editorial, circulation, production and personnel. Includes: - Your place in the market; readers and advertisers: the crucial difference
- Understanding finance and accounts
- Discover the most effective marketing and advertising techniques
- Leadership; learning to delegate and taking tough decisions
- Commissioning and using research
NOTE: This workshop is geared to your role and needs, so these contents are listed merely as a guide to the areas covered.PMA runs tailored in-house courses for publishers.
How to make a booking for the 49 course
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