Journalism Skills: The Publisher

Course Overview

This course takes a look at the publisher's role and its key components - editorial, circulation, production and personnel.

Audience

Those new to the publisher's role or those being groomed as potential publishers.

Not for

Highly-experienced publishers.

Course Outline

• Your place in the market; readers and advertisers: the crucial difference
• Understanding finance and accounts
• Discover the most effective marketing and advertising techniques
• Leadership; learning to delegate and taking tough decisions
• Commissioning and using research

NOTE: This workshop is geared to your role and needs, so these contents are listed merely as a guide to the areas covered.PMA runs tailored in-house courses for publishers.

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