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Audience Those who want to convert modest marketing awareness into practical marketing skills. Suitable for both commercial and non-profit organisations. Not for: Experienced marketers. Course Outline A comprehensive and practical introduction to the practice of marketing, with the emphasis on the need for customer-orientation.Overview of the planning process. The differences between strategic, business and marketing plans explained.Strategies and tools for undertaking full market analysis.Marketing tools for objectives and strategies.The four 'Ps.'Alternative planning processes.Mission statement considerations.Using Ansoff matrix for strategy development, and the implications for stratetetetetetetetetetetegic decisions.Delegates produce and present a practical business plan for their own organisation.
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