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Audience Marketing and communications staff. Specifically designed to help those who commission or execute customer communication to bridge the gap between what the company wants to say and what the customer wants to hear. Not for Experienced sales and marketing copywriters. Course Outline A practical workshop on how to get your message across in a lively way. You will examine the internal barriers to effective communication, how to overcome them and how to present your organisation's message in the various media. Includes:The skills of writing simply.Words that work and the words that don't.Attracting your target market.Writing headlines that grab attention.The different demands of writing for print and writing for the web.
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