Writing Skills: Writing to promote or market your organisation

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Course Overview

This is a practical workshop on how to get your marketing/promotions message across in a lively way. You will examine the internal barriers to effective communication, how to overcome them and how to present your organisation's message in the various media.

Audience

Marketing and communications staff. Specifically designed to help those who commission or execute customer communication to bridge the gap between what the company wants to say and what the customer wants to hear.

Not for

Experienced sales and marketing copywriters.

Course Outline

• The skills of writing simply.
• Words that work and the words that don't.
• Attracting your target market.
• Writing headlines that grab attention.
• The different demands of writing for print and writing for the web.

Writing Skills: Writing to promote or market your organisation / 194