Writing Skills: Writing sales, follow-up and retention letters

Scheduled Dates (sort by: location | date)

Audience

Marketing and communications staff and internal graphics departments.

Not for:

Experienced copywriters

Course Outline

Tips for those who want to produce their own promotional material. Includes:Creating well-structured and presented sales literature using different media and formats.Design basics - what does and doesn't work.The importance of consistency.Getting the words right.Using inserts, brochures, posters, bookets and catalogues to put over your message.Thinking of ideas.Running a campaign.Making words and headlines work for your product or service.Deciding style and size..

Writing Skills: Writing sales, follow-up and retention letters / 196