Writing Skills: Writing sales, follow-up and retention letters

Course Overview

This course will teach you tips on how to produce their own promotional material.

Audience

Marketing and communications staff and internal graphics departments.

Not for:

Experienced copywriters

Course Outline

• Creating well-structured and presented sales literature using different media and formats.
• Design basics - what does and doesn't work.
• The importance of consistency.
• Getting the words right.
• Using inserts, brochures, posters, bookets and catalogues to put over your message.
• Thinking of ideas.
• Running a campaign.
• Making words and headlines work for your product or service.
• Deciding style and size.

Writing Skills: Writing sales, follow-up and retention letters / 196