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Course Overview This course will teach you what exactly is direct marketing? How did it start, how effective is it today, and how to use it in the future? Audience Managers who want to know how and why to use direct marketing effectively. Not for: Experienced direct marketers Course Outline - When and why to use direct marketing.
- How to attract interest and get a response.
- Evolution process: construct, test, develop the best, and re-test.
- When and how to use the incentives, gifts and special savings devices.
- Direct response, direct mail, direct email and direct TV.
- How the internet has turned direct marketing into a powerful interactive selling tool.
- Getting the right message to the right person at the right cost.
- Mailing out and measuring response..
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