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Marketing Skills: E-marketing: Internet/Web Marketing Skills (1 day)

Course Code: 198      Days: 1
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Scheduled Dates
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Central London
City
London (NW1) 24/07/08 £ 380
London (NW1) 08/10/08 £ 380
Prices exclude VAT.
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Audience

Marketing and creative staff or anyone responsible for ensuring a web site attracts visitors and adds to the marketing mix.

Not for:

Those uninterested in their website.

Course Outline

This workshop shows you the secrets to let your customers know you have a web presence. This workshop uses broadband-connected computers. Includes:Using search engines.Measuring your site's success.Monitoring visitors to your site.Using above and below the line techniques.Earning revenue.Cost considerations. How it differs from traditional marketing.What you can learn about those who visit your site.Special offers and incentives.Building in margins and risk.Banner advertising.Building links to other sites.


How to make a booking for the 198 course
 
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