Marketing Skills: E-marketing: Internet/Web Marketing Skills (1 day)

Course Overview

This workshop shows you the secrets to let your customers know you have a web presence. This workshop uses broadband-connected computers.

Audience

Marketing and creative staff or anyone responsible for ensuring a web site attracts visitors and adds to the marketing mix.

Not for:

Those uninterested in their website.

Course Outline

• Using search engines.
• Measuring your site's success.
• Monitoring visitors to your site.
• Using above and below the line techniques.
• Earning revenue.
• Cost considerations.
• How it differs from traditional marketing.
• What you can learn about those who visit your site.
• Special offers and incentives.
• Building in margins and risk.
• Banner advertising.
• Building links to other sites.

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