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Marketing Skills: E-marketing: Email Marketing

Course Code: 199      Days: 1
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Scheduled Dates (sort by: location | date)
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03/09/08 London (Central) (NW1) £ 380
05/11/08 London (Central) (NW1) £ 380
Prices exclude VAT.
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Audience

All those wanting to explore the benefits of electronic marketing.

Not for:

Those with an effective email marketing set-up.

Course Outline

An introduction to using email effectively to support your marketing activity. Includes:Tips on what works and what doesn't, plus practical sessions. Planning, creating and deploying an email campaign.Copywriting for email - best practice.Types of offers.Optimising a database.What makes a customer respond.Creative email marketing.The dialogue - how to speak to prospects and clients.Email designs - do's and dont's.What makes a client respond.Capture the right information.


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