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Audience All those wanting to explore the benefits of electronic marketing. Not for: Those with an effective email marketing set-up. Course Outline An introduction to using email effectively to support your marketing activity. Includes:Tips on what works and what doesn't, plus practical sessions. Planning, creating and deploying an email campaign.Copywriting for email - best practice.Types of offers.Optimising a database.What makes a customer respond.Creative email marketing.The dialogue - how to speak to prospects and clients.Email designs - do's and dont's.What makes a client respond.Capture the right information.
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