Marketing Skills: E-marketing: Email Marketing

Course Overview

This course gives delegates an introduction to using email effectively to support marketing activity.

Audience

All those wanting to explore the benefits of electronic marketing.

Not for:

Those with an effective email marketing set-up.

Course Outline

• Tips on what works and what doesn't, plus practical sessions.
• Planning, creating and deploying an email campaign.
• Copywriting for email - best practice.
• Types of offers.
• Optimising a database.
• What makes a customer respond.
• Creative email marketing.
• The dialogue - how to speak to prospects and clients.
• Email designs - do's and dont's.
• What makes a client respond.
• Capture the right information.

Marketing Skills: E-marketing: Email Marketing / 199