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Audience Editors, art editors, and magazine executives marketing and advertising directors, publishers) who want to launch or relaunch a magazine or newspaper. Not for: Those experienced in launching or relaunching a publication Course Outline An in-depth look at how to overcome the problems associated with a launch. Includes: - How to confirm you have accurately identified a gap in the market
- Identifying the reader, and his or her needs
- Inventing and refining the core concept
- Creating the contents template
- Finding the essential tone and feel for your publication, its market and its readers
- Research: how to use research, create visuals adn dummies for focus groups, and interpret research results
- Differentiation: how to make our title stand out from the crowd
- Those maddening details.
How to make a booking for the 273 course
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