Marketing Skills: Public Relations (PR): Law for PR Professionals

Course Overview

The course will give you an understanding of PR and the law including the Freedom of Information Act, trespass, defamation and the Human Rights Act.

Audience

All those who work in public relations, from account executive to director.

Not for:

PR practitioners experienced in legal aspects

Course Outline

• Negligent mis-statements and libel.
• Slander of goods and malicious falsehoods - the need for care when commenting on goods and services on offer from competitiors.
• Advertising standards.
• Protecting your client's good name and brand identity.
• Protecting your client from press intrusion.
• The rules that the press mmust operate under, and press self regulation.
• How the law applies to material supplied to newspapers, magazines and other media.
• How media law applies to the web.

Marketing Skills: Public Relations (PR): Law for PR Professionals / 276