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Audience Editors who want to understand the pressures and demands of contemporary publishing, and those seeking to expand their career to become publishers. Not for: Editors with a marketing background Course Outline How editors can understand the needs of their colleagues in marketing, advertising and research, and co-operate to create a better magazine that doesn't compromise editorial values. Includes: - Stunning marketing ideas using simple editorial techniques
- How to back your magazine's marketing promotions with effective editorial features that provide real reader value
- Understanding exactly what research does focus groups and quantitative research; key questions to tell you what you want to know; interprrretting research findings and applying the right solutions to your magazine
- Your ad manager's needs; solutions that allow both editorial and advertising to work together without compromising the magazine's integrity
- Using.
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