Marketing Skills for Editors

Course Overview

This course will show you how editors can understand the needs of their colleagues in marketing, advertising and research, and co-operate to create a better magazine that doesn't compromise editorial values.

Audience

Editors who want to understand the pressures and demands of contemporary publishing, and those seeking to expand their career to become publishers.

Not for:

Editors with a marketing background

Course Outline

• Stunning marketing ideas using simple editorial techniques
• How to back your magazine's marketing promotions with effective editorial features that provide real reader value
• Understanding exactly what research does focus groups and quantitative research; key questions to tell you what you want to know; interprrretting research findings and applying the right solutions to your magazine
• Your ad manager's needs; solutions that allow both editorial and advertising to work together without compromising the magazine's integrity
• Using.

Marketing Skills for Editors / 239