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Marketing Skills: Public Relations (PR): Boosting International PR Coverage

Course Code: 250      Days: 1
Show all Marketing Skills Courses
Scheduled Dates
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Central London
City
City 12/07/08 £ 405
City 10/10/08 £ 405
Prices exclude VAT.
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Audience

Account directors, managers and senior executives.

Not for:

Mid-level account executives and below.

Course Outline

Ideal in these tough economic times, this workshop is designed for experienced executives faced with launching successful multinational campaigns on a tight budget.

Includes:

  • Case histories, useful resources and 20-point check list.
  • Know the media.
  • The one-shot campaign.
  • Understanding the European and international trade press.
  • When time and speed is critical.
  • Competing with the 'big boy' agencies.
  • The blueprint concept.
  • Dealing with the language problem.
  • The role of the internet.


How to make a booking for the 250 course
 
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