Marketing Skills: Public Relations (PR): Boosting International PR Coverage

Course Overview

Ideal in these tough economic times, this workshop is designed for experienced executives faced with launching successful multinational campaigns on a tight budget.

Audience

Account directors, managers and senior executives.

Not for:

Mid-level account executives and below.

Course Outline

• Case histories, useful resources and 20-point check list.
• Know the media.
• The one-shot campaign.
• Understanding the European and international trade press.
• When time and speed is critical.
• Competing with the 'big boy' agencies.
• The blueprint concept.
• Dealing with the language problem.
• The role of the internet.

Marketing Skills: Public Relations (PR): Boosting International PR Coverage / 250