Communication Skills: Better Internal Communications (Part 2)

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Audience

Anyone who works in internal communications and wants to improve their skills.

Not for:

Those new to internal communications

Course Outline

Developing strategic business goals.

Includes:

• Gaining ownership from the top.
• The psychological contract - why employees often feel let down by employers.
• Running a campaign.
• Crisis communication.
• Internal branding - examples of good and bad practice.
• Defining the role of the head of internal communications.
• The Internal Communications Alliance.

NOTE: This workshop follows the Introduction to Internal Communications (part 1) on page 67.

Communication Skills: Better Internal Communications (Part 2) / 264