Communication Skills: Better Internal Communications (Part 2)

Course Overview

This course will show you how to develop strategic business goals and improve internal communication skills.

Audience

Anyone who works in internal communications and wants to improve their skills.

Not for:

Those new to internal communications

Course Outline

• Gaining ownership from the top.
• The psychological contract - why employees often feel let down by employers.
• Running a campaign.
• Crisis communication.
• Internal branding - examples of good and bad practice.
• Defining the role of the head of internal communications.
• The Internal Communications Alliance.

NOTE: This workshop follows the Introduction to Internal Communications (part 1) on page 67.

Communication Skills: Better Internal Communications (Part 2) / 264