Request availability or book by selecting a date: Scotland
Prices exclude VAT.
Have questions or need a better city/date? Ask now.
On-site/international quote? Ask now.
|
Course Overview A strategic planning process and framework can help organisations achieve and sustain competitive advantage by developing, adapting and aligning strategy with the organisational mission and vision. In this course, you gain the knowledge needed to formulate, execute and monitor the strategic planning for your organisation based on proven analytical techniques and models. Audience This course is valuable for professionals in leadership positions as well as those involved in strategic planning or implementing strategic initiatives at an organisational or business unit level. Skills Gained - Formulate strategic plans to help your organisation advance and grow
- Detect the strengths, weaknesses, opportunities and threats (SWOT) that drive strategy
- Identify strategies to better position your organisation for long-term competitive advantage
- Translate strategy into action
- Execute strategy and deliver results through people and processes
- Establish strategic planning, monitoring and controlling mechanisms that ensure positive results
Course Outline Fundamentals of Strategic Planning The need for strategic planning - Benefits of strategic planning
- Defining the strategic planning steps
Defining components of a strategic plan - The "Who" and "What" of a strategic plan
- Communicating and implementing the strategy
Addressing your organisation's mission and vision - Identifying your organisation's core competencies
- Differentiating your organisation in the marketplace
Detecting Opportunities and Threats Operating in micro and macro environments - Analysing how competitive and other environmental factors shape strategy
- Identifying the key activities in the value chain
Assessing external forces - The role of SWOT
- Analysing your operating and external environment
- Initiating a SWOT analysis
Recognising Strengths and Weaknesses Applying a resource-based view analysis - Mapping your internal value chain
- Identifying competitive differentiators
- Evaluating culture, human resources, skills, processes and structure
Auditing internal capabilities - Profiling and benchmarking capabilities
- Identifying strengths by function
- Recognising vulnerabilities
- Expanding the SWOT analysis
Identifying Strategic Options Evaluating factors for choosing strategy - Mapping strategies to product or market life cycle
- Aligning strategies with capabilities of the organisation
- Choosing strategies to meet stakeholder expectations
Selecting appropriate strategic models - Identifying sources of competitive advantage
- Implications of mergers and acquisitions
- Leveraging the power of expansion strategies
- Pursuing global strategies for sourcing, operations and marketing
Overcoming barriers through innovation - Leveraging network effect
- Entering new markets using a beachhead strategy
Formulating Your Strategic Plan Assessing the feasibility of alternatives - Analysing and evaluating the options
- Ensuring participation and buy-in
- Satisfying stakeholder requirements
Conducting gap analysis - Assessing organisation characteristics relevant to strategy execution
- Determining gaps between current and needed characteristics
- Closing the gaps through targeted practice
Linking strategy to actions - Responsibilities of strategic plan formulation
- Designing the operating unit plan
- Establishing appropriate milestones
- Managing culture, human resources, skills, processes & structure for strategy execution
- Initiating programmes and projects from strategy
Executing Your Strategy for Success Establishing effective communication mechanisms - Aligning culture to strategic direction
- Synchronising skills and knowledge with needs
- Linking rewards to performance
Maximising results with applied processes - Adapting budgeting and planning systems
- Establishing and maintaining communications
- Designing effective information systems
- Organising a structure to execute strategy
- Shaping your organisation's culture
Monitoring and Controlling Implementation Establishing Key Performance Indicators (KPIs) - Setting up metrics to measure performance
- Monitoring progress with dashboards
- Sensing and responding to change
Dimensions of strategic control - Detecting changes in assumptions
- Coping with a dynamic environment
- Adjusting for unanticipated events
How to make a booking for the 252 course
|
