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Course Overview This two day course addresses each stage of the web production process- planning, designing, building and publishing and provides a strategic overview of the options available to project managers. The course also covers managing client expectations, allocating responsibilities within a web team, dealing with budgets and setting deadlines. This course can be tailored to your company's exact requirements - please call for details. Audience Designed for those who need to plan, manage and deliver web projects but who do not have a technical background. Course Outline DAY ONE INTRODUCTION - Assessing your market
- Internet demographics
- Image resolution issues
- Colour bit depth
- Connection speeds
- Understanding the difference between browsers
- Understanding plug-ins
SITE NAVIGATION ISSUES - Creating a site plan
- The three clicks rule
- Ease of use
WEB GRAPHICS - Dos and don'ts of creating web graphics
- Ensuring fast download times
- An overview of ImageReady and Macromedia Fireworks
- Problems encountered when
- re-badging graphics for the web
- Optimising graphics for the web
- Different graphic formats for the web
- What are jpeg, GIF and png?
- What are image maps?
- What are GIF animations?
- Why and how to slice images
- The 216 web safe colours
- Font limitations
UNDERSTANDING THE FUNDAMENTALS OF HTML - How HTML works
- Text formatting in HTML
- Hexadecimal colour
- Simple page layout
- Using hyperlinks
- Working with tables
- Inserting images
- Creating frame based sites
- The pros and cons of using frames
- Email functionality
DAY TWO INTRODUCTION UNDERSTANDING MACROMEDIA DREAMWEAVER AND FLASH - Understanding web terminology
- What does Dreamweaver actually do?
- Dreamweaver essentials
- The capabilities and limitations of Dreamweaver
- What does Flash actually do?
- When to use Flash and when not to use Flash content
- How animations are created
- Interactivity in Flash
- Sound and video advantages vs. disadvantages
DYNAMICALLY DRIVEN WEBSITES - How websites are linked to databases
- Advantages of dynamic web publishing
PROJECT MANAGEMENT ISSUES - Estimating timescales and costs
- Setting deadlines
- Delivering to deadlines
- Managing budgets
- The different roles within a web
- production team
- Allocating responsibility
- Managing workflow
- Dealing with potential areas of crossover
CLIENT ISSUES - Defining client requirements
- Planning the content
- Managing client expectations
- Maintaining continual client contact
- Dealing with a changing brief
PUBLISHING A SITE - Uploading your site
- Making your site search engine friendly
- Accessibility issues
EMERGING TECHNOLOGIES - Understanding CGI, ASP, Cold Fusion, Dreamweaver, SQL and XML
How to make a booking for the PMMWP course
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