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Course Overview Great copywriting turns everyday pieces of marketing collateral into sought-after items. This immensely enjoyable, totally interactive event takes you step-by-step through every fundamental aspect of copywriting. Audience Anyone asked to write sales and marketing copy, or who deals with advertising and design articles. Skills Gained - Key advertising copywriting techniques
- How to write powerful adverts
- How to write compelling leaflets and brochures
- The psychology of copywriting
- Getting to grips with grammar
- How to develop your creative ideas
- How to write sales letter copy
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