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Writing Skills: Copywriting: Introduction (2 day)

Course Code: SPCOP      Days: 2
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Course Overview

Great copywriting turns everyday pieces of marketing collateral into sought-after items. This immensely enjoyable, totally interactive event takes you step-by-step through every fundamental aspect of copywriting.

Audience

Anyone asked to write sales and marketing copy, or who deals with advertising and design articles.

Skills Gained

  • Key advertising copywriting techniques
  • How to write powerful adverts
  • How to write compelling leaflets and brochures
  • The psychology of copywriting
  • Getting to grips with grammar
  • How to develop your creative ideas
  • How to write sales letter copy


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