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Writing Skills: Copywriting: Newsletters and Press Releases

Course Code: 1205      Days: 1
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Scheduled Dates
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Central London
City
London 18/12/08 £ Call
London 03/02/09 £ Call
London 28/04/09 £ Call
England
Manchester (Greater)
Manchester 04/12/08 £ Call
Midlands (West)
Birmingham 04/03/09 £ Call
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Course Overview

Gaining a busy editor's attention is difficult. This is an enjoyable, insightful workshop that is essential for anyone who wants to write a compelling press release or newsletter for distribution via traditional channels or the web.

Audience

Whether you work at a public relations agency or in-house, now you can gain the fundamental skills to 'super-charge' your career.

Skills Gained

  • Improving your writing skills will produce effective and consistent public relations collateral
  • enhancing the external image and coverage of your organisation.!

You will be able to write to a brief that captures your reader's attention, and drives them towards the heart of your public relations proposition.

Course Outline

  • Develop 'news-worthy' copy
  • Adapt your writing styles
  • Implement online e-newsletters
  • Understand new-media writing opportunities
  • Think and write like a journalistic professional


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