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Course Overview Gaining a busy editor's attention is difficult. This is an enjoyable, insightful workshop that is essential for anyone who wants to write a compelling press release or newsletter for distribution via traditional channels or the web. Audience Whether you work at a public relations agency or in-house, now you can gain the fundamental skills to 'super-charge' your career. Skills Gained - Improving your writing skills will produce effective and consistent public relations collateral
- enhancing the external image and coverage of your organisation.!
You will be able to write to a brief that captures your reader's attention, and drives them towards the heart of your public relations proposition. Course Outline - Develop 'news-worthy' copy
- Adapt your writing styles
- Implement online e-newsletters
- Understand new-media writing opportunities
- Think and write like a journalistic professional
How to make a booking for the 1205 course
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