Request availability or book by selecting a date: Central London
City
England
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Course Overview Ideal for anyone wishing to write the perfect leaflet or brochure, this highly popular workshop shows how to capture the essence of your product or service and drive enquiries 'home'. Audience Whether you work in a creative agency or in-house, if you need brochures for your direct mail projects, sales promotion campaigns or awareness exercises, this is your opportunity to learn how to craft some of the most valuable of all marketing collateral. Skills Gained Now your writing team can beat deadlines, grasp and interpret your marketing message in the most effective ways possible. Following a step-by-step guide towards reachable results, your team will understand how to write to a brief with less hype and more substance. You will learn how to plan marketing collateral, develop a brochure or leaflet brief, and avoid falling into the 'me-too' marketing copywriting chasm. Course Outline - Understand how to recognise 'good' copy
- Make words and pictures work in harmony
- Write succinctly
- Draw out benefits from features
- Go beyond 'AIDA' thinking
- Write with confidence
How to make a booking for the 1200 course
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