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Course Overview The use of the Internet Protocol to deliver television programming to end customers has grown at an exponential rate and is available today in over 80 countries with more countries and services being added all the time. Where is all this television coming from, how is it formatted, transported and delivered to customers. Equally important, how do providers charge for it and make a living? Audience Anyone who requires an overview of IPTV. Skills Gained This two day course covers the entire delivery chain from content creation to counting the profits, looking at the technologies along the way. Prerequisites There are no course prerequisites as all technologies are introduced in a manner that can be readily understood by non-technical professionals with other specialisations needing awareness of this technical area. Course Outline 1. Introduction - What is IPTV and how is it different from traditional TV?
- The Market - What and Where? Who
- Impact: - Large Broadcasters, Small Broadcasters - Setting up on your Own, GDB
- The Technologies Involved
- The Internet Protocol - Friend or Foe
- Creating the Programme Streams:
- Getting the Signal to the Customer
- Viewing the Programmes - Set Top Boxes
- Making it Pay - Billing for IPTV
The Internet Protocol - Friend or Foe - A Brief Overview
- Relevant Characteristics
- Quality of Service
Creating the Programme Streams - Video Formats - All the MPEGs, etc.
- Digital Video Broadcasting DVB
- DVB-S Satellite
- DVB-C Cable
- DVB-T Terrestrial
- DVB-H Handheld
- DVB IPI Internet Protocol
- MHEG - Multimedia and Hypermedia Experts Group
- Services to Help You
- RSS - Really Simple Syndication
Getting the Signal to the Customer - Cable
- Satellite
- xDSL
- Broadband Wireless Access
- Passive Optical Network
- UMTS TDD Mode
Viewing the Programmes - Set Top Boxes
- Handheld Devices
- Digital Rights Management
Making it Pay - Billing for IPTV - Pay Per View
- Packages: Triple Play
- Advertising Strategies
- Avoiding the Zapper
- Know your Customer
- Pay per Advert Sees
- An End to "One Size Fits All" Programming
- Basic Services versus Premium Channels
- Triple (or More) Play
- Subscriptions and Pay per View
- Open Programming versus Restricted (Walled Garden)
- Regular and Promotional Billing
- Impact of Quality of Service (QoS)
- Home and Away Service Provision
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