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Course Overview The traditional marketing models have mutated online. A website is much more than a communication tool, it's a commitment to an ongoing brand engagement. Over the next five years websites will become your primary marketing channel, demanding a huge investment in terms of time and resources. Audience For individuals with a good understanding of the business benefits of online marketing, but who feel frustrated by the lack of established processes and standards for managing the process. This course is also suitable for Marketing Managers and Senior Brand Managers. Skills Gained This is an opportunity for big brands to find out what other big brands do through first-hand experience and case studies. The course directors are behind some of the world's most successful websites and there's plenty of inspiration to take away. Online marketing is one of most ambiguous and complicated roles a marketer can be faced with. The course will cover the process through research and planning through to execution of a successful online marketing initiative. It will also cover the intangible "magic" that makes the difference between an online brand and an online superbrand. Course Outline - Employ new online marketing initiatives
- Manage the process internally
- Brief and control agencies
- Launch initiatives such as website, email, viral, online PR and search engine campaigns
- Deliver quality experiences leading to increased loyalty
How to make a booking for the 0189 course
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