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Audience Marketing and communications staff and anyone whose career involves copywriting. Those who have one or two years' experience and would like to improve their skills. Course Outline An intensive, hands-on session for those with some experience, who want to learn how to write better copy, working with current examples of delegates' work. Includes: - How to write more effective, customer-focused copy
- getting your message across using creativity
- avoiding common mistakes
- creating relevant, yet unexpected concepts
- writing copy your audience will want to read
- how good copy works
- tricks of the trade..
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