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Course Overview This course is designed to help you deliver a message clearly, concisely and effectively - whatever the format. The course offers practical lessons and valuable guidance in how to write forms, reports, leaflets, online messages, direct marketing, contracts, sales letters and email. You will hone your writing skills allowing you to convey the maximum information in the minimum space. The course will also encourage you to develop your own individual style of writing. Course Outline CONTENT - How clear writing leads to effective communication
- Practical examples of effective writing
WHO YOU ARE WRITING FOR? - Gauging your audience and adjusting your style of writing to their needs
- Developing a house style
WRITING FOR CLIENTS - Getting a clear brief on the message your client needs to get across and what the desired response is
- Case study analysis
GETTING GRAMMAR, PUNCTUATION AND SPELLING RIGHT - Common errors and how to avoid them
- The problems with using your computer's spelling and grammar checkers
- The importance of consistency
SENTENCE LENGTH AND STRUCTURE - Exercises on sentence structure
- How to use quotes effectively
- The active tense, and when to use the passive
- Getting to the point
BUILDING A MESSAGE - Planning what you wish to write
- Structuring a news story, feature or review
EDITING AND PROOFING - How to edit your own writing
- Tightening copy, making every word count
- Verb and subject agreement
- Proof reading your work
PRACTICAL EXERCISES - Writing and critiquing an article
- Developing your own voice on the page
How to make a booking for the CM25115 course
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