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Audience PR professionals in all areas who want a better hit-rate and increased coverage. Not for: Those whose stories always run as they have pitched them Course Outline This workshop will help you to understand the media and how it works, from newspaper and magazines to radio, TV and online. The opportunities - and why PR so often fails to capitalise. Includes: - Getting the story straight.
- Things that always sell.
- Reaching the right person.
- What every journalist wants.
- The best time to pitch.
- How to overcome the hated "Did you get my release?".
- Using email and other methods.
- The follow-up.
- Building up your contacts..
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