How to get your stories in the media

Audience

PR professionals in all areas who want a better hit-rate and increased coverage.

Skills Gained

This workshop will help you to understand the media and how it works, from newspaper and magazines to radio, TV and online. The opportunities - and why PR so often fails to capitalise.

Course Outline

• Getting the story straight.
• Things that always sell.
• Reaching the right person.
• What every journalist wants.
• The best time to pitch.
• How to overcome the hated "Did you get my release?".
• Using email and other methods.
• The follow-up.
• Building up your contacts..