Marketing Skills: Social Marketing

Course Overview

There are as yet no formal professional qualifications for would-be social marketers and most social marketers have either made the transition from mainstream marketing or have no formal marketing background at all. This course allows the opportunity to help your newly recruited marketers grasp the essentials of social marketing and demonstrates how tried and tested marketing techniques can be applied in this context.

Audience

The workshop is for those with a previous understanding of the key tools of marketing but who are new to social marketing. It is designed to help you identify how your existing

Skills Gained

This workshop can benefit your organisation in one of two ways; firstly, it will help your marketers identify the tools they possess that will enable them to generate customer insight and, secondly, by enhancing or focusing the skills of your marketing teams it can directly lead to the achievement of key behavioural outcomes you wish to achieve within a targeted group.!

This workshop will help you to get up to speed rapidly with the requirements and demands of this new marketing environment so that reorientation time is kept to a minimum and you are able to make a positive contribution to your organisation with as little lost time as possible.

Course Outline

• What social marketing is and what it can and cannot do
• Understanding behaviours
• The marketing mix in social marketing interventions
• The 4 Ps and beyond...
• Building and using consumer/customer insights: the person-centred approach
• The use of segmentation in social marketing
• Social marketing planning