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Course Overview No-one buys a product or service for itself. People buy what they think your product/service can achieve for their business. What the prospect "thinks" the product or service will do for his or her "business result" makes the difference between a sale or no sale. Audience This programme will focus on enabling sales people to help their clients or prospects to recognise and appreciate the value, whilst remembering that different prospects are looking for different results. It is through concentration on the client, rather then the product pitch which will ensure the success of the sales person and the course considers practical methods of drawing the customer's precise requirement and forming long term partnering relationships.
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