Marketing Skills: E-marketing: Podcasting & Blogging

Course Overview

In just one day, you will pick up the essential tips on the fundamentals of podcasting and blogging.

• From planning your podcast to evaluating tools for recording and implementing a powerful podcasting e-campaign
• you'll explore vital tips and creative techniques to ensure your creative campaign harnesses the full potential of the latest cutting-edge technology used by leading international brands.!

Learn how to write a perfect blog and encourage the right kind of audiences to respond to your message and spread your brand virally throughout the web.

Audience

This workshop is designed for marketing and communications practitioners that are keen to capitalise on new technologies to reach their customers in innovative ways. It will be particularly useful for those involved in marketing communications campaigns or those responsible for the management of agency relationships.

Skills Gained

Keeping abreast of new and emergent communications tools is essential for marketing and communications practitioners. This highly creative workshop is designed to give your team the knowledge and basic understanding they need to integrate podcasting (and video-casting) into your media-neutral campaigns and write and spread your essential brand message via blogs.

Individuals will also be able to develop long-term communication plans which help save money when compared to traditional media channels.

This is your chance to get to grips with one of the latest trends in marketing communications, ensuring that you are able to exploit any potential opportunities as they arise. You will also gain confidence when dealing with advertising and new media agencies, and be able to talk knowledgeably about the role that podcasting could have in your communications plans.

Course Outline

• Extend traditional e-commerce marketing plans
• Deepen the reach of your direct marketing campaigns
• Appreciate the potential of new global broadcasting creative channels opened through Podcasting and blogging
• Develop content for Podcasts (including video-casts) and blogs
• Exploit new technologies to enhance the delivery of your brand message
• Design a communications guidelines event
• What are RSS feeds?
• Blog engines - pros and cons
• How to Start your own blogging community
• VOD-casting - beyond blogging

Marketing Skills: E-marketing: Podcasting & Blogging / 1236