Siebel: Oracle BI 10g: Real-Time Decisions (RTD) for Developers NEW

Course Overview

This course, designed for individuals on the implementation team responsible for RTD installation and administration, enables participants to perform product-specific tasks required to successfully configure and deploy RTD applications. Participants learn about various integration aspects between RTD and other target applications, including Siebel Call Center, and are prepared to engage on RTD deployment projects at all levels of the project lifecycle, from gathering requirements to production rollout and monitoring.

The course introduces the RTD product, describing its features, function, and capabilities. It also covers the RTD architecture, platform, and pre-built solutions for Siebel Call Center applications. The lesson topics are reinforced with structured hands-on labs to create and deploy a fully functional Inline Service project from scratch. In addition, the course offers in-depth coverage about prebuilt integration between RTD and Siebel Call Center associated with the use of Intelligent Offer Generation and Retention Management application.

• Understand the RTD architecture and its components
• Build an Inline Service project
• Manage a deployed Inline Service project
• Simulate the runtime operation of the Inline Service project
• Interpret RTD learning and statistics using real-time model reports
• Understand Predictive Analytics

Audience

• Business Intelligence Developer
• Technical Administrator
• Technical Consultant

Prerequisites

• Siebel Call Center
• Marketing
• Business Intelligence and Analytics
• Data Warehousing
• Data Mining
• Analytics: Server Architect (Siebel 7.7)
• Essentials (Siebel 7.7)
• Marketing: Server Architect (Siebel 7.7)

Skills Gained

• Describe RTD solution and applications
• Describe RTD product functionality and key features and capabilities of RTD solution
• Describe RTD architecture
• Explore architecture components and RTD user interfaces
• Describe the lifecycle and implementation methodology of a typical inline service project
• Build and deploy a fully functional inline service project
• Migrate an inline service project from development to production
• Describe the RTD Decision Framework
• Understand integration options between RTD and other target applications
• Understand the impact of RTD applications on traditional marketing processes
• Describe RTD integration with the Siebel Call Center
• Describe RTD predictive analytics and its underlying real-time modeling and scoring aspects

Course Outline

RTD Introduction

• Introduction to RTD and business purpose
• RTD user interfaces and inline services
• RTD integration and sample business process

RTD Architecture

• Architecture overview
• Introduction to RTD components
• Component roles in the RTD architecture
• Integration between RTD and Siebel Call Center

Exploring Load Generator

• Introduction to Load Generator utility
• Using Load Generator for testing
• Using Load Generator performance characterization

Exploring Decision Center

• Decision Center overview and navigation
• Decision Center reports
• Reports summary
• Report anatomy

Using the JMX Management Console

• Introduction to JMX Management Console
• JMX MBean operations and attributes
• Inline Service Manager
• Using Managed Beans to deploy and manage inline services

RTD Predictive Analytics

• Introduction to Predictive Analytics
• Decision types and the RTD decision process
• Decision types and the RTD decision process
• Analytics and the role of self-learning models
• Interpreting real-time model reports and insights

Creating Basic Inline Service

• Overview of RTD business scenario
• Creating a basic inline service
• Creating data sources, entities, and informants
• Testing informants

Creating Models for Call Analysis

• Creating choice groups
• Creating choices
• Creating a choice model
• Setting up entities
• Creating informants

Generating Offers Based on Performance Goals

• Creating performance goals
• Creating scoring rules
• Creating a decision
• Creating an advisor
• Adding and testing advisor logic
• Viewing an Integration map

Configuring the Inline Service to Learn on Offer Acceptances

• Creating a choice event model
• Creating sessions to record the extended offers
• Creating and testing informants to record offer acceptances
• Using the load generator script to make the model learn on offer acceptance

Using the Model to Influence Offer Generation

• Including multiple competing performance goals
• Using weighted score calculation
• Calculating the likelihood of offer acceptance
• Introducing offer acceptance bia
• Viewing offer acceptance results and model quality using Decision Studio

Exploring Decision Studio and Inline Service

• Decision Studio overview
• Eclipse overview
• Inline Service Explorer
• Decision Studio perspectives and views

RTD Impact on Marketing

• Traditional analytical marketing processes
• Campaign-centric approach
• Real-time marketing approach
• Functional components of real-time marketing approach

RTD Integration

• RTD platform and integration options
• RTD SOA architecture
• Integration options and points
• Application and data integration
• Performance, scalability, and reliability
• RTD Server throughput on database platforms

Intelligent Offer Generation and Retention Management Applications

• RTD for Financial Services and Communications (B2C)
• RTD for Communications, Media, and Energy (B2B)
• Intelligent cross- and up-selling
• Real-time retention management
• Prebuilt application for Siebel Call Center
• Intelligent Offer Generation application
• Authentication modes
• Prebuilt offer synchronization capabilities and platform support options

RTD Administration

• Migration process overview
• Deployment states and project lifecycle
• System management and testing
• Testing for performance

Implementation Approach and Methodology

• Project phase breakdown
• Sample project timeline
• Key deliverables
• Scoping factors

Siebel: Oracle BI 10g: Real-Time Decisions (RTD) for Developers NEW / D46206GC10