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Course Overview Good internal communication is an essential part of any successful communications strategy. Relaying information to other members of staff in an interesting, easy to absorb way can be a challenge. In this course you will learn how to write interesting, informative articles for in-house magazines and newsletters that people will actually want to read. Feel free to bring along a copy of your own in-house magazine or newsletter if you wish. Course Outline Introduction - The importance of company news
- What do people actually want to read?
Style and tone - What is the primary message?
- Formal vs informal
- Selecting a style and tone
- Creating eye catching headlines
Industry and company news - Making internal news interesting, relevant and readable
- Potential news ideas - awards, diary events, industry trends, appointments
- Making information come alive
Feature writing - Choosing topics for features
- How to structure features
- Keeping features on-message
Reporting on company events - What to include and what to exclude
- The importance of photography
- Using photos to increase your readership
- Reporting on events
- Using interviews and quotes
- Involving your audience
Writing newsletters - The look and feel of your newsletter
- Prioritising news and information for your readers
- Getting the right balance between industry news, company news and features/interviews
- Regular columns
- Encouraging feedback and involvment from readers
Feedback - Measuring reader response
- Measuring how successful your communication has been
Questions and answers
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