Writing Skills: Copywriting: Introduction (1 day)

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Course Overview

You want to explore the rudiments of copywriting as well as have time to put your lessons into practice. Look no further. This highly popular event encourages you to develop both your creative thinking and writing skills, so boost your professional creative value and self-confidence. This course will help you understand the complete process of copywriting and how to implement it within your organisation

Benefits for your organisation:

The personality of an organisation is portrayed through its communications. Normally an organisation will use an agency, at considerable expense, to write copy. Yet, the most creative solution may be sitting within your own marketing department.

This course will encourage your in-house writers to become more effective, as well as gain better results from external resources.

Benefits for you as an individual:

You will never struggle with writer's block again but write and think like a professional copywriter. This will improve the perception of your brand. You will be able to write anything from a poster to a brochure, with confidence.

Audience

• Anyone who wishes to improve their copywriting skills or as a starting point for those new to copywriting.
• This course is also suitable for those organisations that want to understand and use their creative agency with maximum impact.

Skills Gained

You will learn how to:

• Understand the psychology of copywriting
• Prevent writers block and turn a blank page into a powerful message
• Improve your use of grammar
• Understand creative media planning
• Achieve mission-critical objectives through targeting your copy, as well as your marketing
• Plan and write the perfect promotional letter
• Write for the broadcast media
• Plan, write and implement copy on the web
• Control your PR with effective research, planning and writing
• Confidently communicate with external creative suppliers

Course Outline

• Understanding the principles of copywriting
• Writing powerful advertisements
• Devising professional creative briefs
• Planning effective brochures and leaflets
• Incorporating innovative writing techniques into your work
• Producing news-grabbing press releases
• Understanding what makes a powerful broadcast presentation
• Writing brand compliant web copy Understanding consumer psychology
• Planning integrated creative communication campaigns
• Improving your use of grammar

Follow On Courses

The natural follow up to this course is 'Advanced Copywriting for Marketers'.

Writing Skills: Copywriting: Introduction (1 day) / COP