Marketing Skills (2 day)

Course Overview

The marketing discipline will be at the core of any successful, customer orientated company. This course is aimed at opening the world of marketing to new practitioners or those who need to understand the marketing discipline. The introduction will provide an overview of how marketing works in relation to the other business disciplines and give participants an understanding of the marketing approach.

Audience

Those who have been recently promoted into marketing or whose job brings them into contact with the marketing function. Additionally any employee who needs to be aware of marketing principles.

Skills Gained

Delegates will learn to:

• To provide an overview of the marketing process
• To understand what makes a customer focussed organisation
• To be able to evaluate the impact of the marketing activities
• To see how marketing works in relation to other company disciplines
• Understand the role of product, price, place and promotion
• Be conversant with principles of marketing communications
• Use the marketing planning tools.

Course Outline

• What makes a customer focussed company
• The principles of marketing
• The four P's of Product, Price, Place and Promotion
• The seven P's of service marketing
• Using the marketing analysis tools
• Segmentation, targeting and positioning
• Pricing strategies
• New product development
• Getting the distribution right
• Marketing communications
• Marketing audit
• Evaluating the marketing activity

Marketing Skills (2 day) / S-MS-2